Individual
$50/mo
- Projects
- 5
- Searches per day
- 100
- Position checks per month
- 10,000
- Pages to audit
- 30,000
- Export rows per month
- 50,000
- Tools credits
- 5,000
- Keyword research
- Site analysis
- Rank tracker
- Site audit
- Backlink analysis
Serpstat pricing
SEO and competitor research platform
- Free plan
- No
- Paid from
- $50/mo
- Plans
- 4
- Free trial
- 7 days
What is Serpstat?
Serpstat is a hosted SEO and marketing analytics platform for agencies, e-commerce teams, small businesses and in-house marketers. It combines keyword research with difficulty and PPC metrics, competitor analysis, rank tracking across mobile and desktop, site audit for technical issues, backlink analysis and keyword clustering. A website traffic checker and an SEO data API are also offered. The product is sold as a subscription with a free trial, and several tools can be tried at no charge. It is aimed at teams that plan and monitor search marketing campaigns.
Plans and prices
Team
$100/mo
- Projects
- Unlimited
- Searches per day
- 500
- Position checks per month
- 50,000 to 99,999
- Pages to audit
- 150,000
- Export rows per month
- 250,000
- AI Visibility checks per month
- 1,500
- Multi-user access
- 3 users
- API credits per month
- 200,000 to 400,000
- Everything in Individual
- API access
- ChatGPT and Claude integration
- AI Overview Brand Opportunities
- Share access
- AI tools
- Batch analysis
- Scheduled reports
+ 2 more
- Billing by invoice
- AI Visibility checks
Team x2
$169/mo
- Projects
- Unlimited
- Searches per day
- 1,000
- Position checks per month
- 100,000
- Pages to audit
- 300,000
- Export rows per month
- 500,000
- AI Visibility checks per month
- 1,500
- Multi-user access
- 6 users
- API credits per month
- 400,000
- Everything in Individual
- API access
- ChatGPT and Claude integration
- AI Overview Brand Opportunities
- Share access
- AI tools
- Batch analysis
- Scheduled reports
+ 2 more
- Billing by invoice
- AI Visibility checks
Agency
$410/mo
- Projects
- Unlimited
- Searches per day
- 5,000
- Position checks per month
- 500,000
- Pages to audit per month
- 1,500,000
- Export rows per month
- 2,500,000
- AI Visibility checks per month
- 1,500
- Multi-user access
- 30 users
- API credits per month
- 2,000,000
- Everything in Team
- White label reports
- Data Engineer consultation
- Phone support
- AI Visibility checks
Prices in USD, as shown by serpstat.com. Source: pricing page. Last checked October 29, 2026.
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I want to decide whether Serpstat (serpstat.com) is the right tool and which plan to pick. Below is what the StableMRR pricing directory read from Serpstat's own pricing page (last checked 2026-10-29). It can be out of date, so treat it as a starting point. Category: SEO tools / Keyword research What it does: SEO and competitor research platform Free trial: 7 days Plans: - Individual: $50/mo. Limits: Projects 5, Searches per day 100, Position checks per month 10,000, Pages to audit 30,000, Export rows per month 50,000, Tools credits 5,000. Includes: Keyword research, Site analysis, Rank tracker, Site audit, Backlink analysis - Team: $100/mo. Limits: Projects Unlimited, Searches per day 500, Position checks per month 50,000 to 99,999, Pages to audit 150,000, Export rows per month 250,000, AI Visibility checks per month 1,500. Includes: Everything in Individual, API access, ChatGPT and Claude integration, AI Overview Brand Opportunities, Share access - Team x2: $169/mo. Limits: Projects Unlimited, Searches per day 1,000, Position checks per month 100,000, Pages to audit 300,000, Export rows per month 500,000, AI Visibility checks per month 1,500. Includes: Everything in Individual, API access, ChatGPT and Claude integration, AI Overview Brand Opportunities, Share access - Agency: $410/mo. Limits: Projects Unlimited, Searches per day 5,000, Position checks per month 500,000, Pages to audit per month 1,500,000, Export rows per month 2,500,000, AI Visibility checks per month 1,500. Includes: Everything in Team, White label reports, Data Engineer consultation, Phone support, AI Visibility checks Alternatives in the directory: Ahrefs, AlsoAsked, AnswerThePublic, Moz Pricing page: https://serpstat.com/page/pricing-plans/ Directory listing: https://stablemrr.com/p/serpstat-com First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.
Pricing facts
- Pricing model
- Mixed
- Billing
- monthly or yearly
- Discounts
- Up to 27% annual discount
About Serpstat
- Platforms
- web, api
- Integrations
- Google, Bing
Features
- Keyword research
- Site analysis
- Rank tracker
- Site audit
- Backlink analysis
- API access
- AI Visibility checks
- White label reports
Price history
No price changes recorded since we started tracking on October 29, 2026.
Alternatives to Serpstat
| Product | Category | Free plan | Paid from | Plans | Checked |
|---|---|---|---|---|---|
| AhrefsAll-in-one SEO toolset for keywords and backlinks | Keyword research | Yes | €27/mo | 8 | Oct 29, 2026 |
| AlsoAskedPeople Also Ask research tool | Keyword research | No | $12/mo | 3 | Oct 29, 2026 |
| AnswerThePublicSearch questions and topic ideas | Keyword research | No | €10/mo | 3 | Oct 29, 2026 |
| MozSEO software for rankings and site health | Keyword research | Yes | $20/mo | 4 | Oct 29, 2026 |
| AbunAI SEO and growth marketing toolkit for keyword research, AI article writing, indexing and technical SEO. | Keyword research | Yes | $24/mo | 5 | Oct 29, 2026 |
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How this page was made. Plans and prices are read automatically from serpstat.com's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.