Free
Free
- Rows per month
- 50
- Limited API access
- One request every ten seconds
Moz pricing
SEO software for rankings and site health
- Free plan
- Yes
- Paid from
- $20/mo
- Plans
- 4
- Free trial
- -
What is Moz?
Moz is an SEO software platform for digital marketers, agencies, small businesses, and enterprise teams. Its Moz Pro suite covers keyword research, backlink analysis, rank tracking, site audits, and content optimization, while Moz Local manages business listings and reviews. STAT provides large-scale SERP tracking, and the Moz API offers link and keyword data. Moz AI Explorer measures how brands appear in AI-generated answers. The tools are sold through paid plans with a free trial, and Moz also offers free SEO tools and educational resources.
Plans and prices
Starter
$20/mo
Usage steps
- Medium 3,000 rows: $20
- Large 15,000 rows: $75
- Rows per month
- 3,000 to 15,000
- Beta testing rows
- MCP access beta
- No overages on medium tier
Growth
$125/mo
Usage steps
- Small 50,000 rows: $125
- Medium 120,000 rows: $250
- Large 500,000 rows: $500
- Rows per month
- 50,000 to 500,000
- Overages available
- Beta testing rows
- MCP access beta
Enterprise
Customcontact sales
- Monthly volume
- Over 4 million rows
- Dedicated account manager
- Customized volume pricing
- MCP access beta
Prices in USD, as shown by moz.com. Source: pricing page. Last checked October 29, 2026.
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I want to decide whether Moz (moz.com) is the right tool and which plan to pick. Below is what the StableMRR pricing directory read from Moz's own pricing page (last checked 2026-10-29). It can be out of date, so treat it as a starting point. Category: SEO tools / Keyword research What it does: SEO software for rankings and site health Plans: - Free: Free. Limits: Rows per month 50. Includes: Limited API access, One request every ten seconds - Starter: $20/mo. Limits: Rows per month 3,000 to 15,000. Includes: Beta testing rows, MCP access beta, No overages on medium tier - Growth: $125/mo. Limits: Rows per month 50,000 to 500,000. Includes: Overages available, Beta testing rows, MCP access beta - Enterprise: Contact sales. Limits: Monthly volume Over 4 million rows. Includes: Dedicated account manager, Customized volume pricing, MCP access beta Alternatives in the directory: Ahrefs, AlsoAsked, AnswerThePublic, Serpstat Pricing page: https://moz.com/products/api/pricing Directory listing: https://stablemrr.com/p/moz-com First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.
Pricing facts
- Pricing model
- Usage based
- Billing
- monthly
About Moz
- Founded
- 2004
- Platforms
- api
- Integrations
- Google, Facebook, Profound, Looker Studio
Features
- URL Metrics
- Links
- Brand Authority
- Link Intersect
- Linking Root Domains
- Anchor Text
- Top Pages
- Keyword Metrics
- Keyword Suggestions
- Search Intent
- Ranking Keywords
- MCP Server access
Price history
No price changes recorded since we started tracking on October 29, 2026.
Alternatives to Moz
| Product | Category | Free plan | Paid from | Plans | Checked |
|---|---|---|---|---|---|
| AhrefsAll-in-one SEO toolset for keywords and backlinks | Keyword research | Yes | €27/mo | 8 | Oct 29, 2026 |
| AlsoAskedPeople Also Ask research tool | Keyword research | No | $12/mo | 3 | Oct 29, 2026 |
| AnswerThePublicSearch questions and topic ideas | Keyword research | No | €10/mo | 3 | Oct 29, 2026 |
| SerpstatSEO and competitor research platform | Keyword research | No | $50/mo | 4 | Oct 29, 2026 |
| AbunAI SEO and growth marketing toolkit for keyword research, AI article writing, indexing and technical SEO. | Keyword research | Yes | $24/mo | 5 | Oct 29, 2026 |
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How this page was made. Plans and prices are read automatically from moz.com's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.