StableMRR
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Ahrefs pricing

All-in-one SEO toolset for keywords and backlinks

Free plan
Yes
Paid from
€27/mo
Plans
8
Free trial
-

What is Ahrefs?

Ahrefs is an AI marketing and SEO platform built on its own web index. It is aimed at marketers, SEO specialists, agencies and brands that need to grow visibility in search engines and AI chatbots. Core tools include Site Explorer for competitor research, Keywords Explorer for keyword data, Rank Tracker for rankings, Site Audit for technical health, Brand Radar for AI search visibility, Content Explorer and AI Content Helper for content work, plus Web Analytics, Social Media Manager and reporting dashboards. It is sold through paid plans with a free start option and free tools.

Plans and prices

Lite

€119/mo

Unverified projects
5
Tracked keywords
750
AI prompt checks per month
150
Crawl credits per month
100,000
Credits per user per month
1,000
Included users
1
Additional users
Up to 2 at €37.4/mo each
Historical data
6 months
  • Site Explorer and Keywords Explorer
  • Site Audit and Rank Tracker
  • Brand Radar AI prompt tracking
  • API and MCP access
  • 6 months historical data
  • Dashboard and Report Builder

Standard

€229/mo

Unverified projects
20
Tracked keywords
2,000
AI prompt checks per month
300
Crawl credits per month
500,000
Credits per user per month
Unlimited
Included users
1
Additional users
Up to 5 at €56.1/mo each
Historical data
2 years
  • All Lite features
  • Portfolios and Content Explorer
  • Batch Analysis and SERP comparison
  • Brand Radar web visibility
  • Site structure and broken links
  • AI suggestions and keyword clusters

Advanced

€419/mo

Unverified projects
50
Tracked keywords
5,000
AI prompt checks per month
600
Crawl credits per month
1,500,000
Credits per user per month
Unlimited
Included users
1
Additional users
Up to 10 at €74.8/mo each
Historical data
5 years
  • All Standard features
  • Looker Studio integration
  • Search type distribution
  • Agency directory listing
  • Site Explorer segmentation
  • Site Audit HTTP authentication

Enterprise

€1,394/mo

Unverified projects
100
Tracked keywords
From 10,000
AI prompt checks per month
From 2,500
Crawl credits per month
From 5M
Included users
From 3
Additional users
Unlimited at €93/mo each
Historical data
Unlimited
Annual commitment
Required
  • All Advanced features
  • Uncapped API access
  • Custom API endpoints
  • SSO and enterprise security
  • Access management and audit log
  • Unlimited historical data

Starter

€27/mo

  • Search and competitor research

Ahrefs Free

Free

  • Limited Site Explorer access
  • Limited Site Audit access

Brand Radar AI

€179/mo

  • Brand research across AI prompts
  • Track own AI prompts

Custom prompt packages

€46.70/mo

Usage steps

  • Basic: €46.70
  • Growth: €93
  • Scale: €234
Checks per month
2,500
  • Track own prompts only
  • Overage billed monthly

Prices in EUR, as shown by ahrefs.com. Source: pricing page. Last checked October 29, 2026.

Not sure which Ahrefs plan fits? Talk it through with your AI agent

Copy the prompt below and paste it into the agent you already use. It has the plans and prices from this page and asks you the right questions first.

See the prompt
I want to decide whether Ahrefs (ahrefs.com) is the right tool and which plan to pick.
Below is what the StableMRR pricing directory read from Ahrefs's own pricing page (last checked 2026-10-29). It can be out of date, so treat it as a starting point.

Category: SEO tools / Keyword research
What it does: All-in-one SEO toolset for keywords and backlinks
Plans:
- Lite: €119/mo. Limits: Unverified projects 5, Tracked keywords 750, AI prompt checks per month 150, Crawl credits per month 100,000, Credits per user per month 1,000, Included users 1. Includes: Site Explorer and Keywords Explorer, Site Audit and Rank Tracker, Brand Radar AI prompt tracking, API and MCP access, 6 months historical data
- Standard: €229/mo. Limits: Unverified projects 20, Tracked keywords 2,000, AI prompt checks per month 300, Crawl credits per month 500,000, Credits per user per month Unlimited, Included users 1. Includes: All Lite features, Portfolios and Content Explorer, Batch Analysis and SERP comparison, Brand Radar web visibility, Site structure and broken links
- Advanced: €419/mo. Limits: Unverified projects 50, Tracked keywords 5,000, AI prompt checks per month 600, Crawl credits per month 1,500,000, Credits per user per month Unlimited, Included users 1. Includes: All Standard features, Looker Studio integration, Search type distribution, Agency directory listing, Site Explorer segmentation
- Enterprise: €1,394/mo. Limits: Unverified projects 100, Tracked keywords From 10,000, AI prompt checks per month From 2,500, Crawl credits per month From 5M, Included users From 3, Additional users Unlimited at €93/mo each. Includes: All Advanced features, Uncapped API access, Custom API endpoints, SSO and enterprise security, Access management and audit log
- Starter: €27/mo. Includes: Search and competitor research
- Ahrefs Free: Free. Includes: Limited Site Explorer access, Limited Site Audit access
- Brand Radar AI: €179/mo. Includes: Brand research across AI prompts, Track own AI prompts
- Custom prompt packages: €46.70/mo. Limits: Checks per month 2,500. Includes: Track own prompts only, Overage billed monthly
Alternatives in the directory: AlsoAsked, AnswerThePublic, Moz, Serpstat
Pricing page: https://ahrefs.com/pricing
Directory listing: https://stablemrr.com/p/ahrefs-com

First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.

Pricing facts

Pricing model
Mixed
Billing
monthly or yearly
Discounts
Annual billing saves up to 17%

About Ahrefs

Headquarters
Singapore
Platforms
web, api
Integrations
Google Search Console, ChatGPT, Claude, Copilot, Data Studio

Features

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Brand Radar
  • Content Explorer
  • Web Analytics
  • API access
  • MCP Server
  • Report Builder
  • Social Media Manager
  • Portfolios
  • Batch Analysis
  • Looker Studio integration
  • SSO and enterprise security
  • Traffic Analytics
  • AI Content Helper
  • GBP Monitor
  • Dashboard
  • GSC Insights

Price history

No price changes recorded since we started tracking on October 29, 2026.

Alternatives to Ahrefs

ProductCategoryFree planPaid fromPlansChecked
AlsoAskedPeople Also Ask research toolKeyword researchNo$12/mo3Oct 29, 2026
AnswerThePublicSearch questions and topic ideasKeyword researchNo€10/mo3Oct 29, 2026
MozSEO software for rankings and site healthKeyword researchYes$20/mo4Oct 29, 2026
SerpstatSEO and competitor research platformKeyword researchNo$50/mo4Oct 29, 2026
AbunAI SEO and growth marketing toolkit for keyword research, AI article writing, indexing and technical SEO.Keyword researchYes$24/mo5Oct 29, 2026
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How this page was made. Plans and prices are read automatically from ahrefs.com's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.