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Aha! pricing

Product management software suite for roadmaps, idea management, discovery, whiteboards, and agile delivery.

Free plan
No
Paid from
$9/mo
Plans
8
Free trial
30 days

What is Aha!?

Aha! is a product management software suite for product managers, product operations, engineering, and project teams. It combines Aha! Roadmaps for linking strategy to plans, Aha! Ideas for capturing customer feedback, Aha! Discovery for managing interviews, Aha! Whiteboards for visual planning, Aha! Develop for agile delivery, and Aha! Builder for creating prototypes and business apps with AI. Teams use it to set goals, prioritize features, coordinate releases, and document product knowledge. It is sold as a subscription with a free 30-day trial and separate products for each part of the workflow.

Plans and prices

Aha! Roadmaps

$59/mo per user

  • Strategy linked to product work
  • Ideas portals for feedback
  • Virtual whiteboards
  • Feature scorecards
  • Release plans and dependencies
  • Shareable roadmaps
  • AI assistant
  • Jira and Azure DevOps integrations
  • + 3 more
    • Includes Ideas Essentials
    • Includes Whiteboards Essentials
    • Includes Knowledge Essentials

Aha! Discovery

$39/mo per user

  • Unlimited studies
  • Unlimited interviews
  • Research participant database
  • Automated interview scheduling
  • AI transcript analysis
  • Insights linked to roadmap

Aha! Ideas

$39/mo per user

  • Ideas portals for feedback
  • Idea review workflow
  • Salesforce and Zendesk integrations
  • Prioritize by potential revenue
  • AI feedback theme analysis
  • Polls and in-app requests
  • Includes Whiteboards Essentials
  • Includes Knowledge Essentials

Aha! Whiteboards

$9/mo per user

  • Brainstorm and refine plans
  • Free guest collaboration
  • 100 expert templates
  • AI wireframe generation
  • Voting tools
  • Roadmaps, Jira, and ADO integrations

Aha! Builder

$59/mo per user

  • Build prototypes and applications
  • Define vision, goals, personas
  • Code with Elle AI assistant
  • Built-in database
  • Own design system
  • Enterprise-grade hosting
  • Enterprise governance standards
  • Collect user feedback
  • + 1 more
    • Roadmaps integration

Aha! Develop

$9/mo per user

  • Align technical work to roadmap
  • Scrum, kanban, or SAFe
  • AI user story drafting
  • Story point or time estimates
  • Sprint planning and capacity
  • Risk tracking and agile metrics
  • GitHub and Azure Pipelines integrations

Aha! Teamwork

$9/mo per user

  • Align tasks with strategic plans
  • Agile ways of working
  • Define and prioritize tasks
  • Team capacity management
  • Risk tracking and productivity analysis
  • AI assistant
  • 35+ design and delivery integrations

Aha! Knowledge

$18/mo per user

  • Centralize product documentation
  • Publish multiple knowledge bases
  • 100+ templates
  • AI document drafting
  • Real-time co-creation
  • Import existing documentation
  • Includes Whiteboards Essentials

Prices in USD, as shown by aha.io. Source: pricing page. Last checked October 29, 2026.

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I want to decide whether Aha! (aha.io) is the right tool and which plan to pick.
Below is what the StableMRR pricing directory read from Aha!'s own pricing page (last checked 2026-10-29). It can be out of date, so treat it as a starting point.

Category: Productivity / Project management
What it does: Product management software suite for roadmaps, idea management, discovery, whiteboards, and agile delivery.
Free trial: 30 days
Plans:
- Aha! Roadmaps: $59/mo per user. Includes: Strategy linked to product work, Ideas portals for feedback, Virtual whiteboards, Feature scorecards, Release plans and dependencies
- Aha! Discovery: $39/mo per user. Includes: Unlimited studies, Unlimited interviews, Research participant database, Automated interview scheduling, AI transcript analysis
- Aha! Ideas: $39/mo per user. Includes: Ideas portals for feedback, Idea review workflow, Salesforce and Zendesk integrations, Prioritize by potential revenue, AI feedback theme analysis
- Aha! Whiteboards: $9/mo per user. Includes: Brainstorm and refine plans, Free guest collaboration, 100 expert templates, AI wireframe generation, Voting tools
- Aha! Builder: $59/mo per user. Includes: Build prototypes and applications, Define vision, goals, personas, Code with Elle AI assistant, Built-in database, Own design system
- Aha! Develop: $9/mo per user. Includes: Align technical work to roadmap, Scrum, kanban, or SAFe, AI user story drafting, Story point or time estimates, Sprint planning and capacity
- Aha! Teamwork: $9/mo per user. Includes: Align tasks with strategic plans, Agile ways of working, Define and prioritize tasks, Team capacity management, Risk tracking and productivity analysis
- Aha! Knowledge: $18/mo per user. Includes: Centralize product documentation, Publish multiple knowledge bases, 100+ templates, AI document drafting, Real-time co-creation
Alternatives in the directory: ActiveCollab, Agency Handy, Alignear, Alvanda
Pricing page: https://www.aha.io/pricing
Directory listing: https://stablemrr.com/p/aha-io

First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.

Pricing facts

Pricing model
Per seat
Billing
monthly or yearly
Discounts
Annual billing discount

About Aha!

Platforms
desktop
Integrations
Jira, Azure DevOps, Salesforce, Slack, Zendesk, GitHub, Google Cloud Identity, Microsoft Teams, Claude Code, Cursor, Devin, GitHub Copilot and 18 more

Features

  • AI assistant across products
  • Ideas portals
  • Virtual whiteboards
  • Roadmaps
  • Knowledge bases
  • Agile delivery
  • Project management
  • AI app builder
  • Research interviews
  • Integrations with Jira and others
  • Data export via CSV or API
  • 24/7 customer success support

Price history

No price changes recorded since we started tracking on October 29, 2026.

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How this page was made. Plans and prices are read automatically from aha.io's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.

Aha! Pricing: Plans from $9/mo - StableMRR