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Reform pricing

No-code form builder focused on lead generation, with conversion optimization, integrations and analytics.

Free plan
Yes
Paid from
$15/mo
Plans
4
Free trial
14 days

What is Reform?

Reform is a no-code form builder aimed at marketers and growth teams who need lead capture forms that convert. It offers multi-step forms, conditional routing, lead enrichment, spam prevention and email validation, plus branding options with custom CSS. Forms embed on any site through iframes, web components or headless setups, and connect to CRMs, marketing automation platforms, webhooks and APIs. A/B testing, real-time analytics and abandoned submission capture support ongoing optimization. A free plan is available with no credit card required, and unlimited responses are included on every plan.

Plans and prices

Free plan

Free

Publishing
not available
  • Basic form building
  • Reform branding on forms
  • No integrations or advanced features

Basic plan

$15/mo

$12.50/mo billed yearlysave 17%

Form responses
unlimited
  • Unlimited form responses
  • All basic block types
  • Hide Reform branding
  • Email support
  • Custom thank you pages
  • Publish and embed forms
  • reCAPTCHA spam protection
  • Headless forms
  • + 1 more
    • Basic integrations

Pro plan

$35/mo

$29.17/mo billed yearlysave 17%

Form responses
unlimited
  • Everything in Basic
  • Team access and collaboration
  • File upload and embeds
  • Conditional logic
  • Save drafts and resume
  • View partial responses
  • Custom CSS and JavaScript
  • Webhooks
  • + 1 more
    • Pro integrations

Done for you

Customcontact sales

  • Customized lead generation funnel
  • Built by conversion experts

Prices in USD, as shown by reform.app. Source: pricing page. Last checked October 30, 2026.

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Below is what the StableMRR pricing directory read from Reform's own pricing page (last checked 2026-10-30). It can be out of date, so treat it as a starting point.

Category: Productivity / Forms and surveys
What it does: No-code form builder focused on lead generation, with conversion optimization, integrations and analytics.
Free trial: 14 days
Plans:
- Free plan: Free. Limits: Publishing not available. Includes: Basic form building, Reform branding on forms, No integrations or advanced features
- Basic plan: $15/mo ($12.50/mo billed yearly). Limits: Form responses unlimited. Includes: Unlimited form responses, All basic block types, Hide Reform branding, Email support, Custom thank you pages
- Pro plan: $35/mo ($29.17/mo billed yearly). Limits: Form responses unlimited. Includes: Everything in Basic, Team access and collaboration, File upload and embeds, Conditional logic, Save drafts and resume
- Done for you: Contact sales. Includes: Customized lead generation funnel, Built by conversion experts
Alternatives in the directory: AkioSurvey, AntForms, BasinCheck, BlockSurvey
Pricing page: https://www.reform.app/pricing
Directory listing: https://stablemrr.com/p/reform-app

First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.

Pricing facts

Pricing model
Mixed
Billing
monthly or yearly
Discounts
2 months free with yearly billing

About Reform

Platforms
api
Integrations
Zapier, Google Analytics, Slack, Close, ConvertKit, Google Sheets, Webhooks, HubSpot, Salesforce, Marketo

Features

  • Unlimited form responses
  • Conditional logic
  • Webhooks and APIs
  • CRM integrations
  • A/B testing
  • Real-time analytics
  • Abandoned submissions
  • Custom CSS and code
  • Email validation
  • Spam prevention
  • Lead enrichment
  • Multi-step forms

Price history

No price changes recorded since we started tracking on October 30, 2026.

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How this page was made. Plans and prices are read automatically from reform.app's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.

Reform Pricing: Free Plan, Paid from $15/mo - StableMRR