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OptinMonster pricing

Lead generation software for building targeted popups, floating bars and optin campaigns that convert website visitors into subscribers and customers.

Free plan
Yes
Paid from
-
Plans
4
Free trial
-

What is OptinMonster?

OptinMonster is a lead generation and conversion optimization tool for marketers, ecommerce stores, bloggers, publishers and agencies. It builds popups, floating bars, slide ins, welcome mats, inline forms and gamified campaigns from a template library, with targeting by behavior, location, device, referral source and cart activity. Exit intent technology catches visitors before they leave, and split testing plus conversion analytics show which campaigns produce leads and revenue. It connects with email marketing and ecommerce platforms and works on WordPress, Shopify, WooCommerce and other site builders. Plans are paid, with a money back guarantee rather than a free tier.

Plans and prices

Basic

-

$9/mo billed yearly

Sites
1
Campaign impressions
2,500/month
  • All campaign types
  • 700+ templates
  • Page targeting
  • Time on site triggers
  • Scroll triggers
  • MonsterLeads
  • Real human support
  • Basic marketing integrations
  • + 1 more
    • Unlimited campaigns and subscribers

Plus

-

$27/mo billed yearly

Sites
2
Campaign impressions
10,000/month
  • A/B testing
  • Device targeting
  • Content locking
  • MonsterEffects and MonsterSounds
  • Yes/No forms and multiple views
  • Full analytics reporting
  • Advanced integrations

Pro

-

$37/mo billed yearly

Sites
3
Campaign impressions
25,000/month
Sub-accounts
2
  • Exit Intent technology
  • Revenue attribution
  • Countdown timers
  • Smart Tags
  • Click to load campaigns
  • Referrer targeting
  • Cookie, JS and query targeting
  • Campaign scheduling
  • + 4 more
    • Webhooks
    • Zapier and Uncanny Automator
    • Google Analytics
    • Remove OptinMonster badge

Growth

-

$67/mo billed yearly

Sites
5
Campaign impressions
100,000/month
  • Geolocation targeting
  • New vs returning visitor
  • OnSite Retargeting
  • Follow-up Campaigns
  • eCommerce integrations
  • Coupon wheel campaigns
  • Success scripts
  • Custom branding
  • + 2 more
    • Custom JavaScript
    • Unlimited sub-accounts

Prices in USD, as shown by optinmonster.com. Source: pricing page. Last checked October 30, 2026.

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I want to decide whether OptinMonster (optinmonster.com) is the right tool and which plan to pick.
Below is what the StableMRR pricing directory read from OptinMonster's own pricing page (last checked 2026-10-30). It can be out of date, so treat it as a starting point.

Category: Marketing / Email marketing
What it does: Lead generation software for building targeted popups, floating bars and optin campaigns that convert website visitors into subscribers and customers.
Plans:
- Basic: - ($9/mo billed yearly). Limits: Sites 1, Campaign impressions 2,500/month. Includes: All campaign types, 700+ templates, Page targeting, Time on site triggers, Scroll triggers
- Plus: - ($27/mo billed yearly). Limits: Sites 2, Campaign impressions 10,000/month. Includes: A/B testing, Device targeting, Content locking, MonsterEffects and MonsterSounds, Yes/No forms and multiple views
- Pro: - ($37/mo billed yearly). Limits: Sites 3, Campaign impressions 25,000/month, Sub-accounts 2. Includes: Exit Intent technology, Revenue attribution, Countdown timers, Smart Tags, Click to load campaigns
- Growth: - ($67/mo billed yearly). Limits: Sites 5, Campaign impressions 100,000/month. Includes: Geolocation targeting, New vs returning visitor, OnSite Retargeting, Follow-up Campaigns, eCommerce integrations
Alternatives in the directory: Acumbamail, AddEvent, Bento, Bounceless
Pricing page: https://optinmonster.com/pricing/
Directory listing: https://stablemrr.com/p/optinmonster-com

First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.

Pricing facts

Pricing model
Mixed
Billing
monthly or yearly
Refund policy
14-day money-back guarantee
Discounts
Introductory offer: save over 40% on first year, Annual subscriptions 50% less than monthly

About OptinMonster

Platforms
api
Security and compliance
GDPR
Integrations
WordPress, Shopify, WooCommerce, Magento, Squarespace, Wix, HubSpot, Klaviyo, Mailchimp, Zapier, Webhooks, Uncanny Automator and 1 more

Features

  • All campaign types
  • 700+ templates
  • Page targeting
  • Exit Intent technology
  • A/B testing
  • MonsterLeads
  • Real human support
  • Advanced integrations
  • Revenue attribution
  • Countdown timers
  • OnSite Retargeting
  • Follow-up Campaigns
  • Geolocation targeting
  • Custom branding
  • Sub-accounts
  • OptinMonster University included

Price history

No price changes recorded since we started tracking on October 30, 2026.

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How this page was made. Plans and prices are read automatically from optinmonster.com's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.

OptinMonster Pricing and Plans - StableMRR