StableMRR
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Tulu pricing

Autonomous marketing analytics and operations tool that connects media, search, analytics and CRM data to answer marketing questions.

Free plan
No
Paid from
€49/mo
Plans
1
Free trial
14 days

What is Tulu?

Tulu is a marketing analytics and operations platform built for lead generation and marketing teams that work with HubSpot. It connects media, search, analytics and CRM data, including offline sources, into one context so teams can see which channels drive revenue. Features include automated monitoring of spend, pacing and CPC with alerts, natural language questions answered with business context, and a WhatsApp assistant for checking marketing results on the go. Setup is connect once with no rules, UTMs or formulas to maintain. It is sold with a free trial and demo, and is hosted in the EU with GDPR compliance.

Plans and prices

Tulu

€49/mo

€39/mo billed yearlysave 20%

Usage steps

  • up to €5K/mo ad spend: €49
  • €5K-€15K/mo ad spend: €99
  • €15K-€25K/mo ad spend: €199
  • €25K+/mo ad spend: €349
connectors
no limit
seats
infinite
answers
unlimited during Early Access
  • All connectors, no limit
  • Infinite seats, no per seat charge
  • Unlimited answers during Early Access
  • Proactive overspend and pacing alerts
  • Offline reporting aligned with online
  • Human support

Prices in EUR, as shown by onetulu.com. Source: pricing page. Last checked October 30, 2026.

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I want to decide whether Tulu (onetulu.com) is the right tool and which plan to pick.
Below is what the StableMRR pricing directory read from Tulu's own pricing page (last checked 2026-10-30). It can be out of date, so treat it as a starting point.

Category: Marketing / Marketing analytics
What it does: Autonomous marketing analytics and operations tool that connects media, search, analytics and CRM data to answer marketing questions.
Free trial: 14 days
Plans:
- Tulu: €49/mo (€39/mo billed yearly). Limits: connectors no limit, seats infinite, answers unlimited during Early Access. Includes: All connectors, no limit, Infinite seats, no per seat charge, Unlimited answers during Early Access, Proactive overspend and pacing alerts, Offline reporting aligned with online
Alternatives in the directory: ActivationPal, AdEspresso, AdLibrary, AdSpyder
Pricing page: https://www.onetulu.com/
Directory listing: https://stablemrr.com/p/onetulu-com

First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.

Pricing facts

Pricing model
Usage based
Billing
monthly or yearly
Discounts
20% off yearly billing, Early Access price locked for 12 months post-launch

About Tulu

Security and compliance
GDPR
Integrations
HubSpot, Google Tag Manager, Matomo Tag Manager, GA4, Matomo Analytics, Search Console, Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, WhatsApp

Features

  • Autonomous marketing operations and analytics
  • Connects CRM, media, search, analytics, offline
  • Proactive alerts on spend and pacing
  • Ask questions via WhatsApp
  • Zero maintenance, no rules or UTMs
  • GDPR compliant, hosted in EU
  • HubSpot Technology Partner

Price history

No price changes recorded since we started tracking on October 30, 2026.

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How this page was made. Plans and prices are read automatically from onetulu.com's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.