StableMRR
Novu logo

Novu pricing

Open-source notification infrastructure and agent communication platform for sending multi-channel messages from one API.

Free plan
Yes
Paid from
$30/mo
Plans
4
Free trial
-

What is Novu?

Novu is an open-source notification and agent communication infrastructure for developers and product teams. It sends in-app, email, SMS, push, WhatsApp, Slack, Microsoft Teams, and Telegram messages through a single API, with prebuilt Inbox components, user notification preferences, digests, rate limits, and multi-channel workflows. Novu Connect adds two-way conversations between AI agents and customers, including conversation context and human-in-the-loop approval. It is sold as open source, self-hosted, or fully managed, with a free tier and paid plans listed on the pricing page.

Plans and prices

Free

Free

workflow runs
10,000 / month
workflows
20
environments
2
team members
3
activity feed retention
24 hours
throughput
60 RPS
  • All channels: Email, In-app, SMS, Chat, Push
  • US and EU data residency
  • Activity feed retention 24 hours
  • Basic email editor

Pro

$30/mo

workflow runs
30,000+ / month
additional workflow runs
$1.20 per 1K
workflows
20
environments
2
team members
Unlimited
throughput
240 RPS
activity feed retention
7 days
  • Remove Novu branding
  • Advanced email editor with blocks and layouts
  • Higher rate limits and faster processing
  • 7-day activity feed retention

Team

$250/mo

workflow runs
250,000+ / month
additional workflow runs
$1.20 per 1K
workflows
100*
environments
Up to 10
team members
Unlimited
throughput
600 RPS
activity feed retention
90 days
  • Role-Based Access Control
  • Expanded rate limits
  • Up to 10 environments
  • 90-day activity feed retention

Enterprise

Customcontact sales

workflow runs
10M+
environments
Unlimited
team members
Unlimited
  • HIPAA BAA
  • Dedicated SSO (SAML / OIDC)
  • Directory Sync (SCIM)
  • Private Slack/Teams support channel
  • Advanced data residency
  • Self-hosted deployment options

Prices in USD, as shown by novu.co. Source: pricing page. Last checked October 30, 2026.

Not sure which Novu plan fits? Talk it through with your AI agent

Copy the prompt below and paste it into the agent you already use. It has the plans and prices from this page and asks you the right questions first.

See the prompt
I want to decide whether Novu (novu.co) is the right tool and which plan to pick.
Below is what the StableMRR pricing directory read from Novu's own pricing page (last checked 2026-10-30). It can be out of date, so treat it as a starting point.

Category: Developer tools / API tools
What it does: Open-source notification infrastructure and agent communication platform for sending multi-channel messages from one API.
Plans:
- Free: Free. Limits: workflow runs 10,000 / month, workflows 20, environments 2, team members 3, activity feed retention 24 hours, throughput 60 RPS. Includes: All channels: Email, In-app, SMS, Chat, Push, US and EU data residency, Activity feed retention 24 hours, Basic email editor
- Pro: $30/mo. Limits: workflow runs 30,000+ / month, additional workflow runs $1.20 per 1K, workflows 20, environments 2, team members Unlimited, throughput 240 RPS. Includes: Remove Novu branding, Advanced email editor with blocks and layouts, Higher rate limits and faster processing, 7-day activity feed retention
- Team: $250/mo. Limits: workflow runs 250,000+ / month, additional workflow runs $1.20 per 1K, workflows 100*, environments Up to 10, team members Unlimited, throughput 600 RPS. Includes: Role-Based Access Control, Expanded rate limits, Up to 10 environments, 90-day activity feed retention
- Enterprise: Contact sales. Limits: workflow runs 10M+, environments Unlimited, team members Unlimited. Includes: HIPAA BAA, Dedicated SSO (SAML / OIDC), Directory Sync (SCIM), Private Slack/Teams support channel, Advanced data residency
Alternatives in the directory: 1DevTool, 1Lookup, 0x, 100ms
Pricing page: https://www.novu.co/pricing/
Directory listing: https://stablemrr.com/p/novu-co

First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.

Pricing facts

Pricing model
Mixed
Billing
monthly

About Novu

Platforms
web, api
Security and compliance
HIPAA, GDPR
Integrations
Slack, Microsoft Teams, WhatsApp Business, Telegram, Email, iMessage, Push, Chat, SMS, Discord, Linear, Zoom and 18 more

Features

  • Multi-channel notifications
  • Workflow runs based pricing
  • Data residency options
  • Inbox and Preferences components
  • RBAC and SSO
  • Self-hosted deployment

Price history

No price changes recorded since we started tracking on October 30, 2026.

Alternatives to Novu

Newsletter

Get a note when Novu or its alternatives change their prices

Price changes and new tools, once or twice a month. No pitches, unsubscribe in one click.

No spam. By subscribing you accept the privacy policy. Unsubscribe any time.

How this page was made. Plans and prices are read automatically from novu.co's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.

Novu Pricing: Free Plan, Paid from $30/mo - StableMRR