Product analytics platform combining event analytics, session replay, experiments, feature flags, and AI insights.
Mixpanel is a product intelligence platform for product, growth, and engineering teams. It combines event analytics, session replay, experiments, feature flags, and metric trees so teams can see how users behave and why they drop off. AI agents surface insights and answer questions, and integrations connect warehouses, CDPs, and tools like Slack, Claude, and ChatGPT through MCP. It is sold as a subscription with a free plan and paid tiers, and it suits companies that want self-serve behavioral data and testing in one place.
Free
$140/mo
$100/mo billed yearlysave 29%
Customcontact sales
Prices in USD, as shown by mixpanel.com. Source: pricing page. Last checked October 30, 2026.
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I want to decide whether Mixpanel (mixpanel.com) is the right tool and which plan to pick. Below is what the StableMRR pricing directory read from Mixpanel's own pricing page (last checked 2026-10-30). It can be out of date, so treat it as a starting point. Category: Marketing / Marketing analytics What it does: Product analytics platform combining event analytics, session replay, experiments, feature flags, and AI insights. Plans: - Free: Free. Limits: events per month Up to 1M, session replays per month 10K, experiment MEU per month Up to 1k, active feature flags Up to 10, saved reports 5 per seat, seats Unlimited. Includes: Mixpanel AI, Analytics, Session Replay, Heatmaps, Experiments - Growth: $140/mo ($100/mo billed yearly). Limits: events per month Up to 20M, session replays per month Up to 500K, experiment MEU per month 5k included, up to 100k, active feature flags Up to 50, saved reports Unlimited, seats Unlimited. Includes: Mixpanel AI, Analytics, Session Replay, Heatmaps, Experiments - Enterprise: Contact sales. Limits: events per month Up to 1T, session replays Custom, experiment MEU per month Custom, active feature flags Custom, saved reports Unlimited, seats Unlimited. Includes: Mixpanel AI, Analytics, Session Replay, Heatmaps, Experiments Alternatives in the directory: ActivationPal, AdEspresso, AdLibrary, AdSpyder Pricing page: https://mixpanel.com/pricing/ Directory listing: https://stablemrr.com/p/mixpanel-com First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.
No price changes recorded since we started tracking on October 30, 2026.
| Product | Category | Free plan | Paid from | Plans | Checked |
|---|---|---|---|---|---|
| ActivationPalMobile app analytics platform that tracks installs, onboarding funnels, subscriptions and revenue for iOS and Android apps. | Marketing analytics | Yes | - | 5 | Oct 29, 2026 |
| AdEspressoWeb platform for creating, managing and analyzing Facebook and Instagram ad campaigns with split testing and reporting. | Marketing analytics | No | $49/mo | 3 | Oct 29, 2026 |
| AdLibrarySearch and save ads from Meta, Google, TikTok, LinkedIn and other platforms in one ad intelligence tool. | Marketing analytics | No | €29/mo | 4 | Oct 29, 2026 |
| AdSpyderAd intelligence platform to research competitor ads across platforms, analyze campaigns, and generate ads with AI. | Marketing analytics | No | $10/mo | 4 | Oct 29, 2026 |
| AdStellar AIAI platform that generates ad creatives and builds, launches, and optimizes Meta ad campaigns. | Marketing analytics | No | $100/mo | 1 | Oct 29, 2026 |
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How this page was made. Plans and prices are read automatically from mixpanel.com's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.
