Lightweight A/B testing and personalization platform for websites, letting marketers run experiments and measure conversions without developers.
Mida is a lightweight A/B testing and personalization platform for websites, aimed at marketers and conversion optimization teams who want to run experiments without engineering tickets. It offers a visual editor and code editor, flicker control, AI-assisted features, statistical models, and reporting that connects to analytics tools such as GA4. Users can test page copy and elements, personalize pages, and track conversions and custom events. It is sold with a free plan that includes a monthly tracked user allowance, plus paid plans, and the site notes GDPR compliance and ISO 27001 certification.
Free
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$224/mo billed yearly
Customcontact sales
Prices in USD, as shown by mida.so. Source: pricing page. Last checked October 30, 2026.
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I want to decide whether Mida (mida.so) is the right tool and which plan to pick. Below is what the StableMRR pricing directory read from Mida's own pricing page (last checked 2026-10-30). It can be out of date, so treat it as a starting point. Category: Marketing / Marketing analytics What it does: Lightweight A/B testing and personalization platform for websites, letting marketers run experiments and measure conversions without developers. Free trial: 15 days Plans: - Sandbox: Free. Limits: Monthly Tracked Users 100,000, Daily tracked events 50,000, Data retention 60 days, MidaGX AI Credits 30 per month, Live tests 3, Projects 1. Includes: Essential A/B testing features, Basic targeting rules, AI support agent, Video tutorials and knowledge base, Unlimited goals - Growth: - ($224/mo billed yearly). Limits: Monthly Tracked Users 50,000, Projects 5, Live experiments Unlimited, Data retention Unlimited, MidaGX AI Credits Unlimited, Variations Unlimited. Includes: Unlimited experiments, Unlimited event tracking, Unlimited data retention, Unlimited MidaGX AI credits, Unlimited variants and goals - Enterprise: Contact sales. Limits: Monthly Tracked Users Unlimited, Projects Unlimited, Live experiments Unlimited, Data retention Unlimited. Includes: Unlimited Monthly Tracked Users, SAML Single Sign-On, Service Level Agreement, Customized solutions, Dedicated CRO consultant Alternatives in the directory: ActivationPal, AdEspresso, AdLibrary, AdSpyder Pricing page: https://www.mida.so/pricing Directory listing: https://stablemrr.com/p/mida-so First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.
No price changes recorded since we started tracking on October 30, 2026.
| Product | Category | Free plan | Paid from | Plans | Checked |
|---|---|---|---|---|---|
| ActivationPalMobile app analytics platform that tracks installs, onboarding funnels, subscriptions and revenue for iOS and Android apps. | Marketing analytics | Yes | - | 5 | Oct 29, 2026 |
| AdEspressoWeb platform for creating, managing and analyzing Facebook and Instagram ad campaigns with split testing and reporting. | Marketing analytics | No | $49/mo | 3 | Oct 29, 2026 |
| AdLibrarySearch and save ads from Meta, Google, TikTok, LinkedIn and other platforms in one ad intelligence tool. | Marketing analytics | No | €29/mo | 4 | Oct 29, 2026 |
| AdSpyderAd intelligence platform to research competitor ads across platforms, analyze campaigns, and generate ads with AI. | Marketing analytics | No | $10/mo | 4 | Oct 29, 2026 |
| AdStellar AIAI platform that generates ad creatives and builds, launches, and optimizes Meta ad campaigns. | Marketing analytics | No | $100/mo | 1 | Oct 29, 2026 |
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How this page was made. Plans and prices are read automatically from mida.so's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.
