Free
Free
- Contacts
- 250
- Email sends
- 500/month or 250/day
- Users
- 1 seat
- Audiences
- 1
- Email marketing
- Basic templates
- 1 audience
- 1 seat
- 500 emails/month
Mailchimp pricing
Email and SMS marketing platform for sending campaigns, automating messages and managing audiences.
- Free plan
- Yes
- Paid from
- -
- Plans
- 4
- Free trial
- 14 days
What is Mailchimp?
Mailchimp is a hosted marketing platform built around email and SMS campaigns. It is aimed at small businesses, ecommerce stores, agencies and nonprofits that want to reach their audience and grow sales. Main features include email and SMS marketing, AI assisted content tools, marketing automations, audience and lead management, social media marketing, reporting and analytics, plus over 300 integrations with tools like Shopify, WooCommerce and Zapier. It is sold as a subscription with a 14 day free trial and paid plans that scale with contact count.
Plans and prices
Essentials
-
€11/mo billed yearly
- Contacts
- Up to 500 (starting tier)
- Email sends
- 10x contacts
- Users
- 3 seats
- Audiences
- 3
- Email marketing
- A/B testing
- Scheduling
- 3 audiences
- 3 seats
- 10x contacts email sends
Standard
-
€18/mo billed yearly
- Contacts
- Up to 500 (starting tier)
- Email sends
- 12x contacts
- Users
- 5 seats
- Audiences
- 5
- Email marketing
- Automation flows
- Custom-coded templates
- 5 audiences
- 5 seats
- 12x contacts email sends
Premium
-
€316/mo billed yearly
- Contacts
- Up to 500 (starting tier)
- Email sends
- 15x contacts
- Users
- Unlimited
- Audiences
- Unlimited
- Email marketing
- Advanced automation
- Priority support
- Unlimited audiences
- Unlimited users
- 15x contacts email sends
Prices in EUR, as shown by mailchimp.com. Source: pricing page. Last checked October 30, 2026.
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I want to decide whether Mailchimp (mailchimp.com) is the right tool and which plan to pick. Below is what the StableMRR pricing directory read from Mailchimp's own pricing page (last checked 2026-10-30). It can be out of date, so treat it as a starting point. Category: Marketing / Email marketing What it does: Email and SMS marketing platform for sending campaigns, automating messages and managing audiences. Free trial: 14 days Plans: - Free: Free. Limits: Contacts 250, Email sends 500/month or 250/day, Users 1 seat, Audiences 1. Includes: Email marketing, Basic templates, 1 audience, 1 seat, 500 emails/month - Essentials: - (€11/mo billed yearly). Limits: Contacts Up to 500 (starting tier), Email sends 10x contacts, Users 3 seats, Audiences 3. Includes: Email marketing, A/B testing, Scheduling, 3 audiences, 3 seats - Standard: - (€18/mo billed yearly). Limits: Contacts Up to 500 (starting tier), Email sends 12x contacts, Users 5 seats, Audiences 5. Includes: Email marketing, Automation flows, Custom-coded templates, 5 audiences, 5 seats - Premium: - (€316/mo billed yearly). Limits: Contacts Up to 500 (starting tier), Email sends 15x contacts, Users Unlimited, Audiences Unlimited. Includes: Email marketing, Advanced automation, Priority support, Unlimited audiences, Unlimited users Alternatives in the directory: Acumbamail, AddEvent, Bento, Bounceless Pricing page: https://mailchimp.com/fr/pricing/marketing/ Directory listing: https://stablemrr.com/p/mailchimp-com First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.
Pricing facts
- Pricing model
- Mixed
- Discounts
- 15% discount for 12 months on plans with 10,000+ contacts
About Mailchimp
- Platforms
- ios, android, api
- Integrations
- Shopify, WooCommerce, Canva, Zapier, Square, Wix, SquareSpace, Stripe, Salesforce, LinkedIn, Wordpress, Facebook and 6 more
Features
- Email marketing
- SMS marketing add-on
- Automation flows
- Custom-coded templates
- A/B testing
- Scheduling
- Reporting
- Integrations
- AI features
Price history
No price changes recorded since we started tracking on October 30, 2026.
Alternatives to Mailchimp
| Product | Category | Free plan | Paid from | Plans | Checked |
|---|---|---|---|---|---|
| AcumbamailEmail and SMS marketing platform for creating campaigns, landing pages, websites and surveys from one tool. | Email marketing | Yes | - | 4 | Oct 29, 2026 |
| AddEventLets users add events to their calendars and helps organizers share events, collect RSVPs, and send reminders. | Email marketing | Yes | $36/mo | 4 | Oct 29, 2026 |
| BentoEmail marketing platform for campaigns, automations and transactional email with pre-send checks and delivery logs. | Email marketing | No | $29/mo | 3 | Oct 29, 2026 |
| BouncelessEmail verification service that checks addresses for invalid and risky contacts before sending campaigns. | Email marketing | Yes | $19/mo | 5 | Oct 30, 2026 |
| BybrandWeb app for centrally creating, deploying and managing branded HTML email signatures for employees. | Email marketing | No | $8/mo | 1 | Oct 30, 2026 |
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How this page was made. Plans and prices are read automatically from mailchimp.com's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.