Plus
$30/mo
$25/mo billed yearlysave 17%
- credits
- 10,000
- 10,000 credits
- Luma and third-party models
- Guest collaborator edit access
- Commercial use
L
Luma pricing
Creative AI platform for generating video and images with AI models and agents that handle end-to-end workflows.
- Free plan
- No
- Paid from
- $30/mo
- Plans
- 5
- Free trial
- -
What is Luma?
Luma is a creative AI platform for video generation and image creation, aimed at creative teams, agencies and brands. Its Ray and Uni models power AI video generation, image creation and brand-aware asset production, while creative agents research, generate and refine across video, image, audio and text. Users can produce product hero shots, paid social variants and teasers, and direct video frame by frame. Luma is sold with a free trial, paid plans, an API and enterprise options, and it also offers a learning center with workflows and best practices.
Plans and prices
Pro
$90/mo
$75/mo billed yearlysave 17%
- credits
- 40,000
- Everything in Plus
- 40,000 credits
- 4x Luma Agents usage
Ultra
$300/mo
$250/mo billed yearlysave 17%
- credits
- 150,000
- Everything in Pro
- 150,000 credits
- 15x Luma Agents usage
Team
Customcontact sales
- Manage team members
- Projects and team sharing
- Usage analytics
- Shared team credits
- SSO
Enterprise
Customcontact sales
- Everything in Team
- Enterprise commitments
- Dedicated training
- Custom fine-tuning
Prices in USD, as shown by lumalabs.ai. Source: pricing page. Last checked October 30, 2026.
Not sure which Luma plan fits? Talk it through with your AI agent
Copy the prompt below and paste it into the agent you already use. It has the plans and prices from this page and asks you the right questions first.
See the prompt
I want to decide whether Luma (lumalabs.ai) is the right tool and which plan to pick. Below is what the StableMRR pricing directory read from Luma's own pricing page (last checked 2026-10-30). It can be out of date, so treat it as a starting point. Category: AI agents / AI video What it does: Creative AI platform for generating video and images with AI models and agents that handle end-to-end workflows. Plans: - Plus: $30/mo ($25/mo billed yearly). Limits: credits 10,000. Includes: 10,000 credits, Luma and third-party models, Guest collaborator edit access, Commercial use - Pro: $90/mo ($75/mo billed yearly). Limits: credits 40,000. Includes: Everything in Plus, 40,000 credits, 4x Luma Agents usage - Ultra: $300/mo ($250/mo billed yearly). Limits: credits 150,000. Includes: Everything in Pro, 150,000 credits, 15x Luma Agents usage - Team: Contact sales. Includes: Manage team members, Projects and team sharing, Usage analytics, Shared team credits, SSO - Enterprise: Contact sales. Includes: Everything in Team, Enterprise commitments, Dedicated training, Custom fine-tuning Alternatives in the directory: HeyGen, OpusClip, Pictory, Synthesia Pricing page: https://lumalabs.ai/pricing Directory listing: https://stablemrr.com/p/lumalabs-ai First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.
Pricing facts
- Pricing model
- Mixed
- Billing
- monthly or yearly
- Discounts
- Save up to 20% with yearly billing
About Luma
- Founded
- 2021
- Platforms
- api
- Security and compliance
- SOC 2
- Integrations
- Claude
Features
- Credit based generation
- Luma and third-party models
- Commercial use
- Guest collaborators
- Team management
- SSO
- Custom fine-tuning
Price history
No price changes recorded since we started tracking on October 30, 2026.
Alternatives to Luma
| Product | Category | Free plan | Paid from | Plans | Checked |
|---|---|---|---|---|---|
| HeyGenAI avatar video creation | AI video | Yes | $29/mo | 5 | Oct 29, 2026 |
| OpusClipTurn long videos into clips | AI video | Yes | $15/mo | 4 | Oct 29, 2026 |
| PictoryTurn text into short videos | AI video | No | $29/mo | 4 | Oct 29, 2026 |
| SynthesiaAI presenter videos from text | AI video | Yes | $19/mo | 4 | Oct 29, 2026 |
| invideoAI video editor for social content | AI video | No | €20/mo | 3 | Oct 29, 2026 |
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How this page was made. Plans and prices are read automatically from lumalabs.ai's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.