Free
Free
- Send rate
- 10 emails per second
- Subscribed contacts
- 1,000
- Marketing sends
- 4,000 per 30 days
- Transactional sends
- Included
- Marketing, product, transactional email
- Powered by Loops footer
- Unlimited contacts stored
Loops pricing
Email platform for SaaS teams to send marketing, product and transactional email from one contact record.
- Free plan
- Yes
- Paid from
- $49/mo
- Plans
- 3
- Free trial
- -
What is Loops?
Loops is an email platform built for SaaS teams that combines marketing campaigns, product and lifecycle workflows, and transactional email in one place. Contacts are managed as a single audience with segments and forms, and emails can be sent from templates or triggered by behavior. Transactional messages are sent through an API endpoint, and an AI agent can set up workflows and campaigns. It suits software companies that want one tool for onboarding, receipts, launches and win-back sequences. A free start is offered and demos can be booked.
Plans and prices
Growth
$49/mo
Usage steps
- 5,000 contacts: $49
- 1.5 million contacts: -
- Send rate
- 1,000 emails per second
- Subscribed contacts
- 5,000
- No Loops branding
- Unlimited marketing sends
- Unlimited transactional sends
Enterprise
Customcontact sales
- Subscribed contacts
- 1.5 million+
- Marketing sends
- Custom volume
- Transactional sends
- Custom volume
- Priority support
- Migration help
- No Loops branding
Prices in USD, as shown by loops.so. Source: pricing page. Last checked October 30, 2026.
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Copy the prompt below and paste it into the agent you already use. It has the plans and prices from this page and asks you the right questions first.
See the prompt
I want to decide whether Loops (loops.so) is the right tool and which plan to pick. Below is what the StableMRR pricing directory read from Loops's own pricing page (last checked 2026-10-30). It can be out of date, so treat it as a starting point. Category: Marketing / Email marketing What it does: Email platform for SaaS teams to send marketing, product and transactional email from one contact record. Plans: - Free: Free. Limits: Send rate 10 emails per second, Subscribed contacts 1,000, Marketing sends 4,000 per 30 days, Transactional sends Included. Includes: Marketing, product, transactional email, Powered by Loops footer, Unlimited contacts stored - Growth: $49/mo. Limits: Send rate 1,000 emails per second, Subscribed contacts 5,000. Includes: No Loops branding, Unlimited marketing sends, Unlimited transactional sends - Enterprise: Contact sales. Limits: Subscribed contacts 1.5 million+, Marketing sends Custom volume, Transactional sends Custom volume. Includes: Priority support, Migration help, No Loops branding Alternatives in the directory: Acumbamail, AddEvent, Bento, Bounceless Pricing page: https://loops.so/pricing Directory listing: https://stablemrr.com/p/loops-so First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.
Pricing facts
- Pricing model
- Mixed
- Billing
- monthly
About Loops
- Platforms
- api
- Integrations
- Webhooks, Supabase, Clerk, Zapier, Framer, Make, Segment, Webflow, Stripe, PostHog, Auth0, Attio and 15 more
Features
- Marketing, product, transactional email
- No seat fees
- No per-send charges
- All features on every plan
- Unsubscribed contacts not counted
Price history
No price changes recorded since we started tracking on October 30, 2026.
Alternatives to Loops
| Product | Category | Free plan | Paid from | Plans | Checked |
|---|---|---|---|---|---|
| AcumbamailEmail and SMS marketing platform for creating campaigns, landing pages, websites and surveys from one tool. | Email marketing | Yes | - | 4 | Oct 29, 2026 |
| AddEventLets users add events to their calendars and helps organizers share events, collect RSVPs, and send reminders. | Email marketing | Yes | $36/mo | 4 | Oct 29, 2026 |
| BentoEmail marketing platform for campaigns, automations and transactional email with pre-send checks and delivery logs. | Email marketing | No | $29/mo | 3 | Oct 29, 2026 |
| BouncelessEmail verification service that checks addresses for invalid and risky contacts before sending campaigns. | Email marketing | Yes | $19/mo | 5 | Oct 30, 2026 |
| BybrandWeb app for centrally creating, deploying and managing branded HTML email signatures for employees. | Email marketing | No | $8/mo | 1 | Oct 30, 2026 |
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How this page was made. Plans and prices are read automatically from loops.so's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.