StableMRR
Instapage logo

Instapage pricing

Landing page builder with drag-and-drop editing, AI content, templates, A/B testing and personalization for marketing campaigns.

Free plan
No
Paid from
$99/mo
Plans
3
Free trial
14 days

What is Instapage?

Instapage is a landing page platform for marketers and growth teams who build and optimize campaign pages. It combines a drag-and-drop builder with over 250 templates, AI-generated headlines and copy, forms, popups and email tools. Personalization, A/B testing and AI-driven experiments help teams test variations, while Collections and Global Blocks let them scale many pages and update shared content at once. AdMap connects ad campaigns to landing pages, and analytics cover conversions and cost per lead. It is sold as a subscription with a 14-day free trial.

Plans and prices

Create

$99/mo

$79/mo billed yearlysave 20%

Unique monthly visitors
15,000
Published pages
Unlimited
Team members
10
Subdomains
2
Workspaces
1
Collections
15 pages per Collection
Lists
150
API calls per day
5,000
  • Drag-and-drop page builder
  • Reusable blocks and forms
  • Real-time visual collaboration
  • Triggered popups and sticky bars
  • AI content generation
  • Contacts and email
  • Programmatic pages
  • 200+ templates
  • + 4 more
    • Mobile responsive builder
    • SSL and GDPR compliance
    • Google SSO
    • Zapier and CMS integrations

Optimize

$199/mo

$159/mo billed yearlysave 20%

Usage steps

  • 30,000 unique monthly visitors: $199
  • 50,000 unique monthly visitors: -
Unique monthly visitors
30,000
Unique monthly visitors expanded
50,000
Published pages
Unlimited
Team members
10
Subdomains
2
Workspaces
1
Collections
30 pages per Collection
API calls per day
10,000
  • All Create features
  • Server-side A/B testing
  • Hypothesis setting
  • Experimentation history
  • Customizable traffic splitting
  • Scheduling
  • Multi-step forms
  • Dynamic text replacement
  • + 3 more
    • AdMap
    • Invisible reCAPTCHA
    • AI experiments

Convert

Customcontact sales

Unique monthly visitors
Custom
Published pages
Unlimited
Team members
Custom
Subdomains
Custom
Workspaces
Custom
Collections
Custom
API calls per day
Custom
  • All Optimize features
  • Enterprise-ready platform
  • Ad-to-page personalization
  • Global elements
  • Root domain publishing
  • Heatmaps
  • Direct lead bypass
  • Enterprise SSO
  • + 4 more
    • Audit logs
    • Uptime SLA
    • Customer success manager
    • Professional services

Prices in USD, as shown by instapage.com. Source: pricing page. Last checked October 30, 2026.

Not sure which Instapage plan fits? Talk it through with your AI agent

Copy the prompt below and paste it into the agent you already use. It has the plans and prices from this page and asks you the right questions first.

See the prompt
I want to decide whether Instapage (instapage.com) is the right tool and which plan to pick.
Below is what the StableMRR pricing directory read from Instapage's own pricing page (last checked 2026-10-30). It can be out of date, so treat it as a starting point.

Category: Marketing / Landing pages
What it does: Landing page builder with drag-and-drop editing, AI content, templates, A/B testing and personalization for marketing campaigns.
Free trial: 14 days
Plans:
- Create: $99/mo ($79/mo billed yearly). Limits: Unique monthly visitors 15,000, Published pages Unlimited, Team members 10, Subdomains 2, Workspaces 1, Collections 15 pages per Collection. Includes: Drag-and-drop page builder, Reusable blocks and forms, Real-time visual collaboration, Triggered popups and sticky bars, AI content generation
- Optimize: $199/mo ($159/mo billed yearly). Limits: Unique monthly visitors 30,000, Unique monthly visitors expanded 50,000, Published pages Unlimited, Team members 10, Subdomains 2, Workspaces 1. Includes: All Create features, Server-side A/B testing, Hypothesis setting, Experimentation history, Customizable traffic splitting
- Convert: Contact sales. Limits: Unique monthly visitors Custom, Published pages Unlimited, Team members Custom, Subdomains Custom, Workspaces Custom, Collections Custom. Includes: All Optimize features, Enterprise-ready platform, Ad-to-page personalization, Global elements, Root domain publishing
Alternatives in the directory: Axerto, Campsite.bio, Claspo, ConvertCalculator
Pricing page: https://instapage.com/plans
Directory listing: https://stablemrr.com/p/instapage-com

First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.

Pricing facts

Pricing model
Mixed
Billing
monthly or yearly
Discounts
Annual billing saves up to 20%

About Instapage

Platforms
web, api
Security and compliance
GDPR, CCPA
Integrations
123 Forms, ActiveCampaign, ActiveDemand, Zapier, AdRoll, Agile CRM, amoCRM, Apex Chat, Autopilot, AWeber, Benchmark

Features

  • Landing page builder
  • A/B testing
  • AI content
  • Personalization
  • Heatmaps
  • Email and contacts
  • Integrations
  • Enterprise security

Price history

No price changes recorded since we started tracking on October 30, 2026.

Alternatives to Instapage

Newsletter

Get a note when Instapage or its alternatives change their prices

Price changes and new tools, once or twice a month. No pitches, unsubscribe in one click.

No spam. By subscribing you accept the privacy policy. Unsubscribe any time.

How this page was made. Plans and prices are read automatically from instapage.com's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.