Improvado pricing

I want to decide whether Improvado (improvado.io) is the right tool and which plan to pick.
Below is what the StableMRR pricing directory read from Improvado's own pricing page (last checked 2026-10-30). It can be out of date, so treat it as a starting point.

Category: Marketing / Marketing analytics
What it does: Marketing data platform that connects ad and CRM sources, unifies them in a warehouse, and answers questions through an AI agent.
Plans:
- MCP Only: $100/mo. Limits: Rows per year 2M, Data sync Daily, MCP actions per week 300, Workspaces 1. Includes: MCP access inside your AI agent, Knowledge graph and modeling, Connections included, SOC 2 Type II attested
- Starter: -. Limits: Rows per year 20M, Actions per day 20, MCP actions per week 400, Workspaces 1, Governance rules 3. Includes: All connectors and destinations, Marketing Data Governance, SOC 2 Type II attested
- Growth: -. Limits: Rows per year 60M to 200M, Actions per day 40 to 90, MCP actions per week 800 to 1,800, Workspaces Up to 10, Governance rules 10 to 25, Professional Services credits per year 120 to 240. Includes: Everything in Starter, Premium Customer Support, HIPAA included, SSO add-on
- Enterprise: Contact sales. Limits: Rows per year 1B, Actions per day 600, MCP actions per week 12,000, Workspaces Unlimited, Governance rules 100, Professional Services credits per year 960. Includes: Advanced Analytics bundles, SSO via Azure, Okta, Hands-on Professional Services, HIPAA included
Alternatives in the directory: ActivationPal, AdEspresso, AdLibrary, AdSpyder
Pricing page: https://improvado.io/pricing
Directory listing: https://stablemrr.com/p/improvado-io

First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.