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CleverTap pricing

Customer engagement platform for analytics, segmentation, personalization and omnichannel campaign orchestration.

Free plan
No
Paid from
$85/mo
Plans
3
Free trial
30 days

What is CleverTap?

CleverTap is an all-in-one customer engagement platform for consumer-facing businesses such as e-commerce, subscription, financial services and gaming companies. It combines customer data and analytics with segmentation, AI-driven predictions, experimentation and personalization, then lets teams orchestrate campaigns across push notifications, email, SMS, WhatsApp, in-app and web messaging. Promos and loyalty rewards management are also included. The platform is aimed at marketing, product and growth teams that want to improve retention and customer lifetime value. It is sold through a personalized demo request and published pricing plans rather than a self-serve free tier.

Plans and prices

Core

$85/mo

Usage steps

  • Up to 5,000 MAU: $85
  • Up to 20,000 MAU: -
  • Up to 40,000 MAU: -
  • Up to 60,000 MAU: -
  • Up to 80,000 MAU: -
  • Up to 100,000 MAU: -
  • 100,000+ MAU: -
MAU
Up to 5,000
Data retention
3 years
CleverAI tokens
600+
  • CleverAI assisted orchestration
  • On-brand content creation
  • Omnichannel engagement
  • Real-time behavioral segmentation
  • Built-in experimentation and analytics

Pro

Customcontact sales

Data retention
3 years
CleverAI tokens
3000+
  • CleverAI optimized orchestration
  • Automated segmentation
  • In-depth insights
  • Send time and channel optimization
  • Personalization across touchpoints

Ultimate

Customcontact sales

Data retention
10 years
CleverAI tokens
6000+
  • CleverAI agentic orchestration
  • 1:1 personalization to goal
  • Agentic orchestration and automation
  • Predict intent and recommend product
  • Up to 10 years data retention

Prices in USD, as shown by clevertap.com. Source: pricing page. Last checked October 30, 2026.

Not sure which CleverTap plan fits? Talk it through with your AI agent

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I want to decide whether CleverTap (clevertap.com) is the right tool and which plan to pick.
Below is what the StableMRR pricing directory read from CleverTap's own pricing page (last checked 2026-10-30). It can be out of date, so treat it as a starting point.

Category: Marketing / Marketing analytics
What it does: Customer engagement platform for analytics, segmentation, personalization and omnichannel campaign orchestration.
Free trial: 30 days
Plans:
- Core: $85/mo. Limits: MAU Up to 5,000, Data retention 3 years, CleverAI tokens 600+. Includes: CleverAI assisted orchestration, On-brand content creation, Omnichannel engagement, Real-time behavioral segmentation, Built-in experimentation and analytics
- Pro: Contact sales. Limits: Data retention 3 years, CleverAI tokens 3000+. Includes: CleverAI optimized orchestration, Automated segmentation, In-depth insights, Send time and channel optimization, Personalization across touchpoints
- Ultimate: Contact sales. Limits: Data retention 10 years, CleverAI tokens 6000+. Includes: CleverAI agentic orchestration, 1:1 personalization to goal, Agentic orchestration and automation, Predict intent and recommend product, Up to 10 years data retention
Alternatives in the directory: ActivationPal, AdEspresso, AdLibrary, AdSpyder
Pricing page: https://clevertap.com/pricing/
Directory listing: https://stablemrr.com/p/clevertap-com

First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.

Pricing facts

Pricing model
Mixed
Billing
monthly

About CleverTap

Security and compliance
GDPR, CCPA, ISO 27001, HIPAA
Integrations
AWS

Features

  • CleverAI tokens
  • Omnichannel engagement
  • Behavioral segmentation
  • Journey orchestration
  • Predictions
  • Recommendations
  • Personalization
  • Analytics dashboards
  • Data retention up to 10 years
  • PII masking and encryption
  • Single sign-on
  • Role-based access
  • Campaign approval workflows
  • Dedicated customer success manager
  • WhatsApp and RCS messaging
  • Email automation
  • Promos and rewards
  • Product experiences
  • Reminders
  • Decisioning agents

Price history

No price changes recorded since we started tracking on October 30, 2026.

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How this page was made. Plans and prices are read automatically from clevertap.com's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.

CleverTap Pricing: Plans from $85/mo - StableMRR