Free
Free
- Actions
- 500/mo
- Actions
- 6,000/yr
- Data credits
- 100/mo
- Data credits
- 1.2K/yr
- Rows per table
- 200
- Multi-provider waterfalls
- Claygent AI enrichment
- Bring your own API key
- Unlimited seats and tables
- Email via Clay Sequencer
Clay pricing
Data enrichment and workflow platform for go-to-market teams to source leads, enrich records and run automated outreach.
- Free plan
- Yes
- Paid from
- $167/mo
- Plans
- 4
- Free trial
- 14 days
What is Clay?
Clay is a go-to-market data platform for sales, marketing and GTM operations teams. It centralizes first and third party data, buys data from many providers in one place, and combines sources through waterfall enrichment to improve coverage. Users build agentic workflows that research companies and people, track signals such as job changes, and activate audiences through ads, a native sequencer or an API and CLI. Common uses include CRM enrichment, TAM sourcing, territory planning, outbound pipeline generation and account research. It is sold with a free trial and paid plans.
Plans and prices
Launch
$167/mo
$54/mo billed yearlysave 68%
Usage steps
- 15K actions/mo: $60
- 40K actions/mo: $150
- 60K actions/mo: $200
- 100K actions/mo: $290
- 200K actions/mo: $540
- 180K actions/yr: $54
- 480K actions/yr: $135
- 720K actions/yr: $180
- 1.2M actions/yr: $261
- 2.4M actions/yr: $486
- Actions
- 15K/mo
- Actions
- 180K/yr
- Data credits
- 3K/mo
- Data credits
- 30K/yr
- Phone number enrichment
- Job change signals
- Unlimited search with Audiences
- Reuse functions across workflows
- Email via Clay or integrations
Growth
$446/mo
$185/mo billed yearlysave 59%
Usage steps
- 40K actions/mo: $205
- 60K actions/mo: $290
- 100K actions/mo: $450
- 200K actions/mo: $850
- 480K actions/yr: $185
- 720K actions/yr: $261
- 1.2M actions/yr: $405
- 2.4M actions/yr: $765
- Actions
- 40K/mo
- Actions
- 480K/yr
- Data credits
- 6K/mo
- Data credits
- 72K/yr
- Audience import
- 250k
- Auto-sync and enrich CRM
- Auto-sync with data warehouse
- HTTP API integrations
- Webhook signal automation
- Web intent signals
- Unlimited ad audiences
- Priority support
Enterprise
Customcontact sales
- Actions
- Custom
- Data credits
- Custom
- Unlimited search and imports
- User Groups
- SSO/SAML
- SCIM Provisioning
- IP Allowlists
- Credit Budgeting
- Role-based access control
- Dedicated growth strategist
Prices in USD, as shown by clay.com. Source: pricing page. Last checked October 30, 2026.
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I want to decide whether Clay (clay.com) is the right tool and which plan to pick. Below is what the StableMRR pricing directory read from Clay's own pricing page (last checked 2026-10-30). It can be out of date, so treat it as a starting point. Category: Sales / Lead generation What it does: Data enrichment and workflow platform for go-to-market teams to source leads, enrich records and run automated outreach. Free trial: 14 days Plans: - Free: Free. Limits: Actions 500/mo, Actions 6,000/yr, Data credits 100/mo, Data credits 1.2K/yr, Rows per table 200. Includes: Multi-provider waterfalls, Claygent AI enrichment, Bring your own API key, Unlimited seats and tables, Email via Clay Sequencer - Launch: $167/mo ($54/mo billed yearly). Limits: Actions 15K/mo, Actions 180K/yr, Data credits 3K/mo, Data credits 30K/yr. Includes: Phone number enrichment, Job change signals, Unlimited search with Audiences, Reuse functions across workflows, Email via Clay or integrations - Growth: $446/mo ($185/mo billed yearly). Limits: Actions 40K/mo, Actions 480K/yr, Data credits 6K/mo, Data credits 72K/yr, Audience import 250k. Includes: Auto-sync and enrich CRM, Auto-sync with data warehouse, HTTP API integrations, Webhook signal automation, Web intent signals - Enterprise: Contact sales. Limits: Actions Custom, Data credits Custom. Includes: Unlimited search and imports, User Groups, SSO/SAML, SCIM Provisioning, IP Allowlists Alternatives in the directory: AgentsMetrics, Albacross, AroundDeal, B2B Rocket Pricing page: https://www.clay.com/pricing Directory listing: https://stablemrr.com/p/clay-com First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.
Pricing facts
- Pricing model
- Mixed
- Billing
- monthly or yearly
- Discounts
- Annual billing saves 10%
About Clay
- Headquarters
- US
- Platforms
- api
- Security and compliance
- SOC 2
- Integrations
- ActiveCampaign, Actovia, Adbeat, Adyntel, AgentMail, Airtable, Anthropic, Apify, APIVoid, Apollo.io, Attio, Autobound and 18 more
Features
- Data enrichment from 150+ providers
- Multi-provider waterfalls
- Claygent AI enrichment
- Bring your own API key
- Job change and company signals
- Web intent signals
- CRM and data warehouse sync
- HTTP API integrations
- Email campaigns and sequencer
- Ad audience sync
- Unlimited seats and tables
- Role-based access control
- SSO/SAML
- Credit rollover
- Credit top-ups
- Priority support
Price history
No price changes recorded since we started tracking on October 30, 2026.
Alternatives to Clay
| Product | Category | Free plan | Paid from | Plans | Checked |
|---|---|---|---|---|---|
| AgentsMetricsTurns New York real estate license records into office snapshots showing headcount, retention, joins and departures versus county peers. | Lead generation | Yes | $149/mo | 4 | Oct 29, 2026 |
| AlbacrossIdentifies companies visiting a website, scores their buying intent and syncs leads to CRM, Slack and ad audiences. | Lead generation | No | €84/mo | 3 | Oct 29, 2026 |
| AroundDealGlobal B2B data platform offering business profiles, contact data, enrichment and APIs for sales and marketing workflows. | Lead generation | Yes | $49/mo | 2 | Oct 29, 2026 |
| B2B RocketAI-powered B2B lead generation and outreach platform with a prospect database, multichannel sequences and CRM. | Lead generation | No | $8,000/mo | 6 | Oct 29, 2026 |
| BardeenWeb automation platform that scrapes leads, enriches contact data and qualifies prospects with AI. | Lead generation | No | $10/mo | 3 | Oct 29, 2026 |
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How this page was made. Plans and prices are read automatically from clay.com's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.