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Amplitude pricing

Product analytics platform for tracking user behavior, running experiments and improving product growth.

Free plan
Yes
Paid from
-
Plans
4
Free trial
-

What is Amplitude?

Amplitude is a product analytics platform for product, data, marketing and engineering teams. It combines product and marketing analytics, session replay, heatmaps, guides and surveys, feature experimentation and feature management in one interface. AI features include a global agent for querying data, MCP integration with AI tools, AI feedback analysis and agent analytics. Teams use it to understand acquisition, retention and monetization, find drop-off causes and test changes. It is sold with a free plan that includes a monthly event allowance, plus paid plans and a sales contact option.

Plans and prices

Free

Free

Events per month
2M
AI feedback records
2000
Monthly session replays
10K
Monthly Agent Sessions
5,000
Active experiments
1
Guides & Surveys
1
Saved charts
10 per org
Data access
1 year
  • AI Agents and MCP
  • Product Analytics
  • Agent Analytics
  • Session Replay
  • Feature flags
  • Web experimentation
  • Guides and Surveys
  • Activation
  • + 1 more
    • AI Feedback

Plus

-

Events per month
First 2M free, up to 70M
Behavioral cohorts
20 per organization
Monthly session replays
10,000
Monthly Agent Sessions
5,000
Active experiments
1
Guides & Surveys
1
Spaces for collaboration
3
Data access
2 years
  • AI Agents and MCP
  • Custom events and formulas
  • Behavioral cohorts
  • Alerts
  • Heatmaps
  • 2-year data retention
  • Observability for data monitoring
  • Online support

Growth

Customcontact sales

Monthly session replays
20K
Monthly Agent Sessions
10,000
Active experiments
2
Guides & Surveys
2
Spaces for collaboration
Unlimited
Data access
Unlimited
Response SLA
2 business days
  • Advanced Behavioral Exploration
  • Currency conversion
  • Monitoring and Alerts
  • SSO & Project Permissions
  • A/B/n testing
  • Smart triggers
  • Localization
  • Data Mutability

Enterprise

Customcontact sales

Monthly session replays
50K
Monthly Agent Sessions
20,000
Active experiments
2
Guides & Surveys
2
Spaces for collaboration
Unlimited
Data access
Unlimited
Response SLA
1 business day
  • Unlimited projects per portfolio
  • Data Access Controls
  • Unlimited Monitoring and Alerts
  • Advanced User Mgmt incl RBAC
  • Customer success
  • Assigned account manager
  • Advanced permissions and SCIM
  • Professional services

Prices in USD, as shown by amplitude.com. Source: pricing page. Last checked October 29, 2026.

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I want to decide whether Amplitude (amplitude.com) is the right tool and which plan to pick.
Below is what the StableMRR pricing directory read from Amplitude's own pricing page (last checked 2026-10-29). It can be out of date, so treat it as a starting point.

Category: Marketing / Marketing analytics
What it does: Product analytics platform for tracking user behavior, running experiments and improving product growth.
Plans:
- Free: Free. Limits: Events per month 2M, AI feedback records 2000, Monthly session replays 10K, Monthly Agent Sessions 5,000, Active experiments 1, Guides & Surveys 1. Includes: AI Agents and MCP, Product Analytics, Agent Analytics, Session Replay, Feature flags
- Plus: -. Limits: Events per month First 2M free, up to 70M, Behavioral cohorts 20 per organization, Monthly session replays 10,000, Monthly Agent Sessions 5,000, Active experiments 1, Guides & Surveys 1. Includes: AI Agents and MCP, Custom events and formulas, Behavioral cohorts, Alerts, Heatmaps
- Growth: Contact sales. Limits: Monthly session replays 20K, Monthly Agent Sessions 10,000, Active experiments 2, Guides & Surveys 2, Spaces for collaboration Unlimited, Data access Unlimited. Includes: Advanced Behavioral Exploration, Currency conversion, Monitoring and Alerts, SSO & Project Permissions, A/B/n testing
- Enterprise: Contact sales. Limits: Monthly session replays 50K, Monthly Agent Sessions 20,000, Active experiments 2, Guides & Surveys 2, Spaces for collaboration Unlimited, Data access Unlimited. Includes: Unlimited projects per portfolio, Data Access Controls, Unlimited Monitoring and Alerts, Advanced User Mgmt incl RBAC, Customer success
Alternatives in the directory: ActivationPal, AdEspresso, AdLibrary, AdSpyder
Pricing page: https://amplitude.com/pricing
Directory listing: https://stablemrr.com/p/amplitude-com

First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.

Pricing facts

Pricing model
Mixed
Billing
monthly or yearly

About Amplitude

Platforms
web, ios, android, api
Integrations
Twilio Segment, Braze, Amazon Web Services S3, HubSpot, 1Flow, Aampe, Accoil, Adapty, Adjust, Airbridge, Airship, Amazon and 18 more

Features

  • Product Analytics
  • Session Replay
  • Feature Experimentation
  • Web Experimentation
  • Guides and Surveys
  • Activation
  • AI Agents and MCP
  • Agent Analytics
  • AI Feedback
  • Heatmaps
  • Behavioral cohorts
  • Data Governance
  • SSO and project permissions
  • Unlimited seats

Price history

No price changes recorded since we started tracking on October 29, 2026.

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How this page was made. Plans and prices are read automatically from amplitude.com's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.

Amplitude Pricing and Plans - StableMRR