ActiveCampaign pricing
Marketing automation platform combining email, SMS and WhatsApp campaigns with a CRM and AI-assisted workflows.
- Free plan
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- Paid from
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- Plans
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- Free trial
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What is ActiveCampaign?
ActiveCampaign is a marketing automation and CRM platform for small and mid-sized businesses and marketing teams. It combines email marketing, SMS and WhatsApp messaging, customer journey automation, segmentation and a built-in CRM, with AI features that draft campaigns, build automations and prepare reports. Teams use it for lifecycle campaigns, win-back sequences, A/B testing and contact management. It is sold as a subscription with a free trial, and pricing is quoted based on contact count and business needs.
Plans and prices
Prices in USD, as shown by activecampaign.com. Last checked -.
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I want to decide whether ActiveCampaign (activecampaign.com) is the right tool and which plan to pick. Below is what the StableMRR pricing directory read from ActiveCampaign's own pricing page. It can be out of date, so treat it as a starting point. Category: Marketing / Email marketing What it does: Marketing automation platform combining email, SMS and WhatsApp campaigns with a CRM and AI-assisted workflows. Plans: Alternatives in the directory: Acumbamail, AddEvent, Bento, Bounceless Directory listing: https://stablemrr.com/p/activecampaign-com First ask me three short questions about my team size, budget and what I need it for. Then recommend one plan, tell me what could make it a bad fit, and compare it with the alternatives. Finish with what I should check on the vendor's site before I pay.
Price history
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Alternatives to ActiveCampaign
| Product | Category | Free plan | Paid from | Plans | Checked |
|---|---|---|---|---|---|
| AcumbamailEmail and SMS marketing platform for creating campaigns, landing pages, websites and surveys from one tool. | Email marketing | Yes | - | 4 | Oct 29, 2026 |
| AddEventLets users add events to their calendars and helps organizers share events, collect RSVPs, and send reminders. | Email marketing | Yes | $36/mo | 4 | Oct 29, 2026 |
| BentoEmail marketing platform for campaigns, automations and transactional email with pre-send checks and delivery logs. | Email marketing | No | $29/mo | 3 | Oct 29, 2026 |
| BouncelessEmail verification service that checks addresses for invalid and risky contacts before sending campaigns. | Email marketing | Yes | $19/mo | 5 | Oct 30, 2026 |
| BybrandWeb app for centrally creating, deploying and managing branded HTML email signatures for employees. | Email marketing | No | $8/mo | 1 | Oct 30, 2026 |
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How this page was made. Plans and prices are read automatically from activecampaign.com's public pricing page, checked against the page text, and re-checked about every week. Method. Something wrong? Tell us.